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Our goal with Josephinenhütte is to communicate the high quality of their products through video content and to introduce new creative impulses that resonate with their target audience. We aim to build a one-of-a-kind brand with Josephinenhütte — one that clearly sets itself apart from others through distinctive video and photo content, and remains unmatched thanks to strategic concepts. In doing so, we want to preserve the essence of the brand’s quality while fine-tuning the levers that lead to higher sales.
We regularly develop strategic and innovative concepts with fresh ideas and creative impulses to continue reaching the target audience effectively. Due to the extended customer journey, we work closely with the responsible performance agency — enabling an exceptional level of efficiency between Josephinenhütte’s brand content, sales feedback from the performance team, and our role as strategic and creative lead, including full execution of photo and video production. This setup allows us to not only create, but also implement new, high-quality concepts — often within a single conversation.
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We want to shift the focus from what we’ve already achieved to what this collaboration will continue to unlock for the brand. With just our first two campaigns, we created over 20 individually performance-optimized videos that not only drove sales, but also generated strong engagement from cold audiences. The brand operates within a long customer journey and a highly comparative market — especially when it comes to glassware. That’s exactly where we come in: we refine the messaging to 1. justify price stability through high-end video content, 2. clearly communicate the brand’s USPs to highlight the difference, 3. integrate authoritative figures into premium productions to unlock perceived expertise. All in all, we’ve already made waves — but not yet big enough to ride them as a team. That’s our next goal.
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A production company based in cologne with expertise in marketing, ecommerce and – for sure – photo- & video production. From 360° campaigns to close partnerships with brands, we do it all.
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