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The goal of the campaign for HNDS was to create a single, cohesive campaign that aligned with the brand’s already established visual language. HNDS wasn’t a long-term partner case, but it serves as a strong example of how one well-executed campaign can have a significant impact — delivering both photo and video assets usable across web, ads, and social media. The intention behind the shoot was to maximize output by producing high-quality content for the new collection — driving sales, enhancing the overall content quality, and strengthening the brand’s presence.
HNDS uses high-quality sterling silver for their rings, which places their pricing above the average market level for minimalist men’s jewelry. With our concepts, we aimed to create content that was not only clean and visually striking, but also showcased the fine details and craftsmanship of the jewelry. The goal was clear: to communicate quality through quality — using high-end video and photography that reflected the premium nature of the product. In addition to crisp product shots, we focused on conveying a lifestyle that resonates with the brand’s target audience. We wrapped seven locations and all deliverables into one highly efficient 10-hour shoot day.
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The impact and results of the campaign were very strong. Philipp Alsmeyer is a true expert in turning content into high-performing ad creatives — but our goal was to go a step further by delivering photo and video assets that were already optimized for advertising from the start. By producing clean product imagery free from distracting elements, we were able to create evergreen content that delivered immediate returns. In addition, the broader range of assets made a significant impact on social media and enhanced the customer journey through both photo and video. This also contributed to a rebranding of the HNDS online shop, resulting in greater price stability for the products.
A production company based in cologne with expertise in marketing, ecommerce and – for sure – photo- & video production. From 360° campaigns to close partnerships with brands, we do it all.
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