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The goal of the New Balance x Deichmann campaign was to spotlight the most viral New Balance model – the New Balance 530 – and drive sales through a fresh, standout, and fast-paced sneaker campaign for Deichmann. It was designed to roll out across multiple European countries, including in-store activations, advertising, and online presence on the Deichmann website, aiming for millions in revenue and high visitor traffic. Due to the release dates and the approaching season, we had a limited timeframe to execute the campaign.
Our strategy followed our proven approach. We went straight into concept development, creating a unique slogan inspired by the family-focused brief provided by Deichmann. We gathered moodboards, developed authentic and relatable ideas, and crafted the slogan “My Family, My Balance” – a line that seamlessly connects the theme of family with the New Balance collaboration, while reinforcing the campaign’s core message. We delivered a range of content assets, including a long-format commercial for POS and advertising, as well as several short-form pieces optimized to drive sales.
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The campaign was promoted across various channels, including social media, influencer marketing, and online advertising. On platforms like TikTok and Instagram, numerous posts were shared under the hashtag #MyFamilyMyBalance, showcasing the sneaker in everyday life. The “My Family, My Balance” campaign can be considered a success, as it effectively communicated brand values and achieved high visibility within the target audience. Its strategic focus on family and everyday practicality, combined with a popular sneaker model, proved to be impactful.
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A production company based in cologne with expertise in marketing, ecommerce and – for sure – photo- & video production. From 360° campaigns to close partnerships with brands, we do it all.
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